LuxView Tradeshow
As the graphic designer at MG Marketing, I executed the full-scale visual branding for LuxView’s presence at a premier tradeshow, managing the project from initial 3D mockups to final production. The centerpiece involved a massive 16.5' x 30' structure featuring high-resolution environmental graphics and a 15-foot wide LED-backlit logo sign. My role required extreme technical precision, as I prepared large-format print files for the primary structure, a custom hospitality bar, and a dedicated media tower with vertical logo integration. To round out the visitor experience, I also designed a premium coffee table book that translated LuxView’s luxury aesthetic into a tactile, editorial format.
THE LOOK BOOK
More than just a catalog, the book featured stunning photography of luxury homes integrated with LuxView’s windows and doors, shifting the focus from simple hardware to the lifestyle of "selling the view." I curated the layout to introduce the expert team and highlight the company’s unique value propositions, creating a sophisticated editorial piece that allowed visitors to engage with the brand’s story at a more intimate, human level.