Cooper Flagg’s Rookie of the year landing page
As the Graphic Designer at MG Marketing, I collaborated with the Dallas Mavericks creative team to design and lay out a high-impact digital landing page celebrating Cooper Flagg’s Rookie of the Year victory.
Taking foundational brand assets provided by the Mavs’ internal creative team, I translated their overarching campaign direction into a sleek, responsive web layout designed to engage fans and commemorate a milestone season.
The Process & Solution
The goal was to build an energetic visual narrative around Cooper Flagg's standout rookie campaign. Starting with raw player assets and visual guidelines from the Mavs, I:
Established Visual Hierarchy: Positioned key callouts, stats, and hero imagery to capture immediate attention and guide the viewer down the page.
Enhanced Graphics: Adapted key campaign art, adjusting lighting, textures, and typography placements to suit web viewports without losing the high-octane energy of the live campaign.
Optimized Layout: Balanced bold athletic imagery with functional UI elements to create an immersive digital experience for fans.
The Result
A dynamic, high-visibility landing page that captured the excitement of a marquee franchise moment, delivering a seamless digital experience that aligned perfectly with the Dallas Mavericks’ overall ROTY campaign strategy.